Grand Escape Hotels decided to empower their employees by giving them the authority to make decisions that benefit the guest without needing manager approval. This empowerment helped the staff respond more quickly and effectively to guest needs. For instance, a front-desk clerk was able to upgrade a couple celebrating their anniversary without waiting for a manager. The delighted guests shared their experience online, which resulted in increased brand awareness and an influx of bookings from travelers who were looking for exceptional service. By empowering their team, Grand Escape Hotels increased their occupancy rates and overall guest satisfaction, which reflected positively on their revenues.